Sandra Braman's definition of tactical media is also well suited to my project. She defines tactical media "according to military usage in which tactics are short-term actions taken in pursuit of long-term strategies designed in accordance with the doctrine, or overarching principles." My project, though a small effort in the grand scheme of things, has the "long-term" agenda of spurring a need for college dining reform. College dining reform has a purpose ied to the "overarching principles" of freedom; primarily, the belief that first-year college students should have more freedom in regards to their dining options. Braman also mentions that "since 9/11, we are all driven to the most basic matters of democracy, privacy, and freedom."
Script (Work in progress)
Meal Plan Advocate: HEY YOU! Worried about missing your mom’s home cooked meals when you come to college? Well worry no more! We’ve got just the solution
Student: What is it?
Meal Plan Advocate: An unlimited meal plan! Unlimited access to dining hall food at any time of the day. What could be better?
Student: (Approaches “classics” dining station) Hi, can I get some thunder thighs with a double-heaping of love handles please?
Dining Hall Worker: Sure thing!
Student: (Gets food and turns to the camera with a wide, phony smile) Mmmmm! Delicious.
Meal Plan Advocate: And don’t forget about the variety of options you have!
Cut to Scene: Camera zooms in on the DUC at 4 PM on a weekday, when most of the stations are closed. Next, the camera zooms in on the cereal.
Student: Look, four different kinds of cereal!
Meal Plan Advocate: So much variety! And the food is always appetizing.
Cut to Scene: A student eating a very UNappetizing plate of food with the meal plan advocate behind him, implicitly forcing him to confirm this statement.
Student: (Nervously) Uhh, yeah. Mmm, so yummy! I love refried beans and brussel sprouts.
Meal Plan Advocate: And remember, the food is UNLIMITED! You can eat all the pizza you want and your parents can’t say a word against it. Heck, race your friends if ya want!
Cut to Scene: Students are racing each other to finish slices upon slices of pizza ensues. One student beats the other, but subsequently collapses out of feeling sick.
Meal Plan Advocate: Well what are you waiting for? Purchase your meal plan today! (Aside) Not like you have a choice. Oh shit, are we still rolling?
Voiceover, extremely fast and hurried: Only 5 installments of $999. Dining hall not always open. No guarantees that food will be served even when it is. Buy your meal plan today!