|"Tactical media to me means media projects that people do opportunistically—seizing temporarily available or unclaimed resources—to claim or reclaim some communicative channels or some expressive space, ..."|
My project falls under this definition because it uses student's short attention span to latch on to the primary sentiments of Common Sense Action as an organization.
In addition there is a second definition that matches my work:
"In the aftermath of the fall of the Berlin Wall the term 'tactical media' arose as a renaissance of media activism, blending old school political work, artists' engagement with new technologies. During the early nineties there was a growing awareness of gender issues, racism, post-colonial struggles and the possible role that art could play in society."
My project also draws attention to a new and emerging issue: Millennial issues and generational equality. By using production value and appealing music, using the technique of the viral video to get the central point across to the target demographic.