Thursday, April 17, 2014

Melodrama and my project

A big part of my project is spreading awareness and encouraging registration for the bone marrow donor registry.  A common and often effective way of bringing attention to this cause uses melodramatic techniques presenting patients as victims, cancer and the lack of volunteer donors as the villains, and donors in the registry as heroes.  There are many videos and graphics that emphasize the horrible lack of representation of minorities in the registry.  However my research that when called to donate, people in the registry often back out if they joined specifically because they felt that their ethnic group needed more representation or if they joined in honor of a specific patient.  As a result I have tried to make the activism portion of my project focused around education and positive connotations rather than the need for minorities or specific patients in hopes of garnering

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