By
the mid-to-late 1800s,
melodrama had become a fixture in popular culture. Therefore, Marx employed many elements
of melodrama in a calculated effort to gain favor for Communism, which by Marx’s own
admission, was “haunting Europe.” He began by highlighting the class
discrepancies,
aligning with the proletarian working class, sympathizing with them. He quickly differentiated
between the good guys, the working class, and the bad guys, the bourgeoisie. In this
way, he created a clear dichotomy in which Communism was on the side of the
working class,
the good guys. Beyond just associating his beliefs with the correct side, he goes on to explain that
his beliefs champion the underdog, the working class, the good guys. “The proletarians
have nothing to lose but their chains. They have
a world to win.” By convincing the impressionable general public that they
could only benefit under Communism, he
further ingratiates himself with them. Keeping
with the melodramatic tradition, Marx used exaggerated gestures to show the
importance of his ideas. “Let the ruling classes tremble at a Communist
revolution… Working men of all countries, unite!”
He calls the
working class to action in an act of propaganda, wherein he effectively
shifts public perception of Communism from something new and evil to something
potentially freeing.
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